Privacy policy


This privacy policy governs your use of the Butikk mobile application ('Application') on your mobile device. The Application collects and processes information about your shopping behavior. By using the Application, you consent to Butikk's collection, use and publication of information as set forth below. You may not download and use the Application if you are under sixteen (16) years of age.


A. Information collected through the application

Personal information is information which identifies you as an individual, whether directly or indirectly through the combination with other information held by Butikk. In order for you to download and use the Application, Butikk may require you to provide personal information such as your e-mail address, gender and age.

Butikk also collects non-personal information that does not directly or in combination with other information identifies you as an individual, such as your type of device, operating system (OS), type of mobile browser, your use of the Application, your real-time location (based on information provided by your device OS), accelerometer data and gyroscope data. Further, depending on your device make and type and your permissions, Butikk also collect the following data supplied by the devices OS: activity information, step detection and count and battery information.

You agree that Butikk may store a pseudonymous Butikk ID number on your device that will be used for profiling as explained below. Butikk may further request and collect your pseudonymous feedback on assumptions made by Butikk based on non-personal information it collects.

For the avoidance of doubt, Butikk defines pseudonymous data as personal data processed in such a manner that they can no longer be attributed to you without the use of additional information, which Butikk keeps separately and subject to technical and organizational measures to this effect.


B. Purpose of collection and use of information

Butikk collects and uses personal information for the following specific purposes:

  • to send you adequate information regarding the application

  • to respond to your comments and problems

  • for data analysis

  • to investigate potentially unlawful use of the application

Butikk only collects personal information that is adequate, relevant and not excessive in relation to the above purposes.

Non-personal information (including location data) is used by Butikk to build pseudonymous profiles that may allow Butikk to detect where you live and work, where you are shopping and what your shopping routine behavior is. Butikk will never publish your pseudonymous location data. Non-personal information is used to refine the algorithms that detect shopping routines, to find battery-efficient triggers for start and stop of transport detection logging and to conduct analytics in order to improve the Application.


C. Third party recipients of information

Butikk may disclose your personal information to

  • Butikk's service providers who provide services to Butikk, such as hosting (including Amazon Web Services), data analysis, IT services, and other similar services requested by Butikk.

  • Butikk's suppliers e.g. offshore development hubs and service providers

  • Butikk's clients e.g. SDK licensees

  • Other recipients based on legitimate grounds or a legal obligation.

Other than as set forth above, Butikk will not transfer any of your personal information to third parties without your explicit consent.

Transfers only relate to personal information which is adequate, relevant and limited to what is necessary in relation to the purpose for which they are transferred and abides by the concept of data minimization.


D. Security, reliability and retention of information

Butikk has implemented appropriate technical and organizational measures to protect information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, and against all other unlawful forms of processing.

Butikk takes reasonable steps to ensure that any personal information in its possession is accurate, complete, current and reliable for its intended use.

Butikk will delete your personal information upon simple request (unless a longer retention period is required by law). Non-personal information may be retained without limitation in time.


E. Your rights

In respect of the collection and use of your personal information, you may:

  • inquire with Butikk if your personal information is being processed, for which purposes and to which recipients the information has been disclosed

  • access your personal information processed by Butikk and have it rectified

  • object against the further processing of your personal information on legitimate grounds

  • request that your personal information will no longer be used for marketing purposes by Butikk

In order to do so, you should send Butikk a letter on the address provided below or an e-mail to [email protected] with a copy of your identity card or other proof of your identity. Butikk will undertake the necessary action without undue delay and provide the requested information within 45 days.


True North BVBA
Hundelgemsesteenweg 316A
9820 Merelbeke
Belgium


You may delete your account and uninstall the Application at any time to immediately stop any collection of data. You may also opt-out from collection of your real-time location data through the OS settings of your device. If you do not want to delete your account but want to temporarily stop any collection of information, you can do so by uninstalling the Application. Uninstalling the Application will also delete the anonymous Butikk ID number.


F. Amendments

Butikk reserves the right, in its sole discretion, to amend this Privacy Policy at any time by posting amendments on this webpage.